The Renaissance Revival: Transforming Hotel Culture From the Inside Out

Leave a Comment / Brand Congruency & Customer Experience /

Culture Transformation Through Brand Alignment: The Renaissance Hotel Group Case Study Summary In 2022, the Renaissance Hotel Group underwent a significant transformation to address the disconnect between their external brand promise of “Authentic Local Experiences” and their internal operational culture. In this case study, let’s examine how the organization successfully aligned their internal culture with […]

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Building a Brand Story That Retains Talent

Leave a Comment / Leadership & Employee Engagement /

High employee turnover can be a costly affair, draining resources and hindering productivity. But what if your brand could be the solution? Internalize Your Brand Story To effectively retain talent, your brand story must resonate within your organization. Here’s how: Weave Your Brand Story into the Employee Journey Every touchpoint in an employee’s journey should

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Why Employees Leave – And How Brand Alignment Can Make Them Stay

Leave a Comment / Leadership & Employee Engagement /

High employee turnover is a costly problem for many businesses—especially in industries like finance and hospitality, where customer experience depends on engaged employees. But what if the problem isn’t just salary or workload? What if employees are leaving because they don’t feel connected to your brand’s mission, values, or culture? Studies show that employees who

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