The Hidden Costs of Brand Misalignment: How Your Credit Union Is Driving Members Away
In the highly competitive financial sector, trust and consistency are the lifeblood of any credit union. Yet, many organizations fail to realize that their internal culture, systems, and employee behaviors may not align with the brand promise they project to members. This misalignment—known as poor brand congruency—can lead to measurable financial losses, eroding member trust […]
The Hidden Costs of Brand Misalignment: How Your Credit Union Is Driving Members Away Read More »