By Shayon Smith | Brand Congruency Consultant For me, building brand equity always comes down to one thing — consistency. It’s not a campaign or a quick fix. It’s a discipline. Every strong brand I’ve worked with shares one common trait: they show up the same way, with the same energy and message — not […]
Why Brand Equity Starts with Alignment, Not Advertising Read More »
For credit union leaders, brand congruency is as critical as compliance. Regulations and audits dominate daily decisions, yet research shows 61% of people have never had a personal relationship with their primary financial institution. Credit unions are supposed to be the human alternative to banks, but many members still feel unseen. As the Lead Consultant
Brand Congruency Is the New Compliance: Why Credit Unions Can’t Afford Misalignment Read More »
In the highly competitive financial sector, trust and consistency are the lifeblood of any credit union. Yet, many organizations fail to realize that their internal culture, systems, and employee behaviors may not align with the brand promise they project to members. This misalignment—known as poor brand congruency—can lead to measurable financial losses, eroding member trust
The Hidden Costs of Brand Misalignment: How Your Credit Union Is Driving Members Away Read More »
In the hospitality industry, guest experience is everything—but many hotel leaders find themselves frustrated when reality doesn’t reflect the brand they’ve worked hard to build. You’ve invested in modern design, updated your website with compelling visuals, and promised “exceptional service” in your marketing. But behind the scenes, guests are leaving average reviews, returning less often,
Your Hotel Guests are Frustrated because your Brand and Culture is Misaligned Read More »
